A Conversation About Culture

In the past couple of weeks, you’ve come to know Thad, a credit union CEO with swagger and the know-how spirit needed to build a strong and effective internal culture. You also learned the “why” – a book that sparked a movement throughout MCT Credit Union called “Thank God Its Monday.” But I wanted to know more… dig a little deeper. Pull up a chair and get that coffee started…

WHAT WAS ONE OF YOUR BIGGEST CHALLENGES OUT OF THE GATE? 

The first year went by like a flash. You want to make change, but not too many too fast. Once the team believed in me as a CEO, things could move faster. I made mistakes. And humbly realized it really didn’t matter what I thought. Some of the teams really weren’t as far along as I hoped in accepting me as CEO. The board took some time. And initially, I took for granted what I did have, which was an outstanding executive team.

HOW DO YOU DEFINE YOUR CEO STYLE WHEN IT COMES TO INTERACTING WITH YOUR TEAM?

I always communicate with my executive team, but more importantly I want them to always communicate with me. I depend on their collaboration and buy-in. If we get to the end of working through a particularly challenging problem, and I know there’s not agreement at the end of the day, then I know we have more work to do, and the matter is not a closed book. If you want to get on my bad side, just agree with everything I say. That’s not practicing the philosophy, that’s just kissing my (you fill in the blank).

HOW DOES THIS STYLE TRANSLATE TO THE INTERACTIONS WITH YOUR FRONTLINE STAFF? 

You can talk about open door policies where staff are encouraged to bring forth ideas, concerns, and suggestions to management – but often it’s just fluff. In the past we talked it, but the staff wasn’t used to putting it into practice. I addressed this quickly, and now, even if a team member needs to vent directly to me that’s okay. I’m glad. Issues, opportunities and new ideas are going to surface. There is nothing that happens in an organization that can’t be addressed. When you don’t act, you not only hurt the credit union, you hurt the employees. You address people directly and handle each issue appropriately.

More of my conversation with Thad next week...

Principle #6: Concern for Community

The sixth of the 7 Cooperative Principles for Credit Unions is the principle of concern for community.
In addition to focusing on member needs, credit unions are committed to the sustainable development of their local communities.  This not only means providing a stable local financial resource, it also means undertaking non-financial initiatives to help the community.  Examples include holding fundraisers for a local charity, supporting literacy efforts in neighborhood schools, sponsoring teams to participate in races or other events that support various types of medical research or support, and pitching in to clean up the local community.

Many credit unions are already good at getting employees involved. Is concern for community already part of your internal culture? Then look for ways to get members involved too for a common sense of pride.

It seems like a lot of credit unions are hesitant to talk much to members or the public about their community involvement.  Credit unions by nature tend to be humble.  While humility is an excellent quality, so is sharing – particularly if you share what your credit union is doing in such a way that it inspires others to get involved too.  This presents a twofold benefit: increasing support for the charitable effort, and solidifying your credit union’s brand identity within your community. People tend to do more business with organizations they like, so encourage your employees to share all the likeable things your credit union is doing.

Credit Unions Putting Pieces of the Twitter Puzzle Together

HAVE A SENSE OF HUMOR 
Are financial issues a very serious topic? Yes! And I’m not telling your credit union to use twitter to tell knock-knock jokes over twitter all day (although, I do love a good knock-knock joke!) but these financial times are hard on everyone. Having a light-hearted tweet every now and then that shows your personality can really be an encouragement to your followers and it allows them to connect with you on a different level. Because people work at your credit union, too and we all struggle with some of the same issues. This is particularly important to remember when dealing with customer service. Level with your credit union's members.

TWEET HELPFUL HINTS
Inspiration in 140 words or less is perfect for a mom on the go, a college student on the way to her class (because college students certainly wouldn’t be paying attention to twitter IN class, now would they?) or a businessman waiting in the airport. People don’t always have time to read an entire article about something, so tweeting a summary or snippet from the article not only can inspire and encourage them but it also gives them a reason to check out the article (hopefully it is posted on your website because you wrote it on your blog!) you linked to in case they do have time. (you did link to the article, didn’t you?)

NOW PICTURE THIS
People want to know who they are talking to. Have you ever followed one of those egg profiles on twitter? Probably not. No picture sends a message that you are trying to stay hidden or you are spam.  Even if you don’t always have the same person tweeting, make sure your audience knows who the tweeters are! At the very least, have a picture of your logo. Take a look at @ThirdDegreeAdv’s twitter page for an example of how Third Degree does this.

A Little Bird Told Me: Social Media Tips

Third Degree has said it before and we’ll say it again: social media is an avenue for connecting you to your credit union’s membership and potential membership. Is this a scary step? Yes. Will it be worthwhile? If you do it correctly, it will most certainly be.We’ve put together some helpful Twitter strategies and tips to make this process more manageable.

Social Media Tips
Know what is going on! If you aren’t using a social media/Twitter management tool like TweetDeck or HootSuite, you should be! Not only will it help you stay organized but you can open up a “search” column to seek out mentions of your credit union. In fact, make sure you have a search column open at all times with your credit union’s name in it! This way, you are updated immediately when anything good or bad is said about your credit union. Not only will you be able to provide better customer service and know who is saying what about your credit union but this will provide you with a FREE analysis of where your credit union may have some challenges.

First Response 
Respond as quickly as possible to what we like to call the “3 C’s of Twitter”: Comments, Compliments and Complaints.  We know… who would ever complain about a credit union? But it does happen on Twitter (hey, everyone has their bad days, right?) and the best customer service you can give is letting these people know their credit union heard them… and cares! Maybe there is nothing you can do about the complaint, but sometimes a simple “I’m sorry” is all that is needed to mend a broken bridge.  You can also keep a log of the Tweeters who complain, so if there is an issue that the credit union is working on, you can let them know. If you needed more encouragement to do this, remember the followers of those who mention your credit union- every time you have a conversation with these Tweeters, it is an opportunity to advertise your credit union. Being consistent and keeping your credit union’s brand out and about and in front of a large audience (like Twitter) will keep you at the top of a potential members’ mind when they decide to ditch their bank and go with a credit union.

Stay tuned. More credit union social media tips are coming your way.....