"THINK LIKE A PUBLISHER, NOT A MARKETER"
- DAVID MEERMAN SCOTT
CONTENT IS KING
Just because you want to write something doesn’t mean others will want to read it. Especially if you happen to write dense blocks of text.
Get in their heads. Create social media content that is both relevant to your brand and interesting to readers. How? Provide information that is either useful or entertaining to your desired target audience. Put the wants and needs of your reader first, within the context of topics that support your brand identity.
Keep content concise and on point. Present information in a way that is easy to read or interpret through imagery. Providing too much or too little content can be a turn-off for readers. If you have a lot to say, break it up into multiple pieces. Not only is this more readable, it also keeps your audience coming back for more.
Add a cherry on top. Chances are, others are sharing similar content. After all, there’s a lot of content floating around out there. What makes your target audience turn to you as their chosen source is the value you add to the content.
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