PLANS: MAKE ‘EM
Set some long-term objective goals for your social media presence. Be aware that just because data can be measured, doesn’t necessarily mean it’s important. Instead of the number of friends or followers, track things like @replies, active conversations, and unique impressions, which are more representative of healthy, growing relationships.
Create a short-term schedule for social media engagement. Spread out engagement duties throughout the day across the whole team. For example, one person monitors the Twitter account in the morning, another during the lunch hour, another in the afternoon. Again- figure out a system, and most importantly, stick with it.
Be accountable. Schedule regular huddles for your social media team to discuss your ongoing metrics and update editorial calendars. This helps keep all members of the team accountable for their slice of the social media pie. Mmmm... pie.
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