DID YOU SEE THAT VIDEO?
...with the kid after visiting the dentist…
...where the soldier comes home to his dog…
...where the deaf girl hears for the first time…
YOU GOTTA SEE IT!
We’ve all had that experience, where we want to share what we just saw with our friends. What spurs that urge? It’s a touch of reality. A dash of authenticity. The storyful moment captured.
WATCHING ON THE CLOCK
65% of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday, making this video primetime due to the faster Internet connections available at work, reported Nielsen Online. If this is your audience, make sure your video is safe-for-work. (You don’t want to get your viewer in trouble with the boss.) Also keep your video very short so your viewer gets the gist quickly.
PLAINLY PASSIONATE
According to crowd-funding website Kickstarter, projects with video pitches are 90% more successful than those without. The reason? “Audiences respond to passion, sincerity, and an ability to execute. They want to see that in your video.” Whether it’s pitching a project or delivering a promise for your brand, audiences know when you’re true to yourself. You don’t need a high-gloss production if the storyful moment feels authentic and real. In fact, many big-budget campaigns try to look a little more plain, just to feel more homemade.
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