Best Practices for Writing Part 2


Remember in social media that what you say and how you say it are equally important. Good content alone isn’t enough – it must be delivered in a manner that reveals your brand’s unique personality.


Your brand represents the character and values of your organization, regardless of which type of media you are using to communicate. Social media provides an opportunity to share your story in a very personal way across time and distance. When developing content, be consistent in your tone and choice of topics. The more focused you can be in telling your story, the better.


 snippet of social media could be the first contact somebody has with your brand. Your content needs to make the right impression. For those who interact with your brand regularly, every piece of content should reinforce who you are and what you offer in a relationship. Every piece of content must be true to your brand.

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