Branding Your Credit Union Online: Part 2


Determine your desired key words. How do you want to be found? How do you NOT want to be found? Think about the important terms related to your audience, industry, brand and region. Establish a list of keywords, and refer to them often when creating content. Complete a competitive review of search engine results and rankings for your keywords. And repeat.

Open up your IT. Your IT department may have security concerns with opening up your organization’s network to social media channels like Twitter, Facebook, and YouTube. Consult with the head of your IT department to give special access to social media channels for your team.
Review the channels. You should have a sense of which social media channels are most relevant for your audience. Review relevant demographic research to find where your audience already is, so you can bring your brand there in a meaningful way.

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