The Credit Union Difference

If you are looking for ways to deepen your relationship (and share of wallet) with members, maybe it’s time to look in the mirror and see how well your employees understand the credit union difference.

Why look internally to improve how your credit union is doing externally? Because when you walk into an organization where employees truly believe in the values and mission statement, you can feel the difference from the moment you walk in the door.  Your members and prospective members can too.

One of the keys to developing a strong internal culture is self-awareness: knowing what makes your organization unique in the marketplace, and ensuring your employees embrace that differentiation.
Part of the broader culture shared by all credit unions is a commitment to members and communities that goes beyond providing basic financial services.  One credit union treasurer summed it up well during the Great Depression by describing credit unions as “not for profit, not for charity, but for service.”   While most credit union employees and members understand that credit unions are not-for-profit institutions, many don’t know about the seven cooperative principles that guide how credit unions operate.

Over the next several weeks, we’ll take a look at each of these seven principles from the Credit Union National Association Cooperative Alliances Committee and how understanding them can benefit you.

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